The New York Times explores how data mining is replacing some of the ‘intuition and serendipity” that sometimes influenced student outcomes. “Data mining hinges on one reality about life on the Web: what you do there leaves behind a trail of digital breadcrumbs. Companies scoop those up to tailor services, like the matchmaking of eHarmony or the book recommendations of Amazon. Now colleges, eager to get students out the door more efficiently, are awakening to the opportunities of so-called Big Data …’”
Read original article: Big Data on Campus by The New York Times
